Baronsmead

The brief was to rebrand Baronsmead, a venture trust group managed by private equity company, ISIS, that we had rebranded some months before. You’d be forgiving thinking that the previous success with the client would make the job much smoother. There were some significant milestones in the creation of the rebrand. It was some journey and I still miss the woodcut Baron… The final solution was discovered as we recreated their imagery with watercolour illustrations for each sector, an incredibly satisfying process and everyone was happy with the result.