RedRam

While helping out my friends at Icebreaker I got the opportunity to brand their new merino product RedRam. A whole lot of work went into this project by a lots of talented people. Kris Sowersby initiated the logotype which I further tweaked and integrated it into a brand strategy with a light and bold packaging style to seperate the men’s and women’s range. Icebreaker’s roots are strongly embedded in New Zealand, the use of Karbon (a new release from Klim) is a genuine nod to it’s heritage which works alongside Clan adding a more feminine touch.