Baby Care packaging

Down to earth, reliable and wholesome — this is what the Baby Care range of infant formulas is all about. As it is part of the Claridges’ infant formula product range the stages’ colour palette and background imagery establised in Baby Organics was carried through but the over all aesthtic was toned down to establish a distinct visual hierarchy between the products. Once again we teamed up with Alan Arial to help us with the lettering.