Organic milk powder

Following our success with our other design work for Claridges we were then recruited to bring their organic flavoured milk powders in line with a new branding and packaging solution. Key to this was a strong New Zealand idea without resorting to cliché iconography. The abstract illustration of the clover field in the background does just enough to reference the koru and the products natural qualities as well as appearing contemporary, coupled with the curious cow adds a touch of needed personality.